How to Start a SUCCESSFUL Crochet Design Business in 2025

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In this article we will discuss the 10 steps you need to take to start your crochet designer business.

Starting a business is simpler than it seems, but it’s also very easy to feel overwhelmed with all the tasks. My job today is to give you all the steps you need to get started and make you take action. Having your own designer business is a lot of fun. We get to wake up and do what we love every day, and earning from it is a bonus, just like the icing on the cake.

If you’re here searching for answers, it means that there’s a spark in you already. Maybe you want to earn a little extra to treat your family, or just buy some more yarn, or maybe you dream of creating a full-time income. Whatever your reasons for starting, you’re in the right place.

This post contains affiliate links, which means if you make a purchase from the links below, I will get a small percentage of the sales at no additional cost to you. Thank you for your continued support! 

What we will cover in this article:

  1. 10 Clear Steps to Get Started – you know me, no fluff—just the exact steps you need to launch your crochet design business with confidence.
  2. Action Steps for Each Step – Practical, doable tasks to do, so that you can take action. I do not want this to be a learning article only, I want you to take action today!
  3. We will also talk about The Biggest Thing Holding You Back – you may already know what this is.
  4. We will also talk about What You Think You Need (But Don’t) – I’ll break down the misconceptions about starting a crochet design business, so you can focus on what really matters.

This is a Comprehensive Guide: This will be a long article, because I want to cover everything you need to know to start your business. To make it easier, I’ve created a free checklist you can grab now! I have written down all the steps we will discuss today. I have even provided a space for taking notes if you want to.

If you’re unsure of where to start or how to turn your passion into a profitable business, you’re not alone.

I know how overwhelming it can feel when you first start. I’ve been there. I run a successful design business, Let’s All Crochet, where I earn five figures just from designing and selling my own patterns not counting any other income (I released only 8 patterns in 2024, and made sales every single day, without posting daily on social media). My goal is to scale my design business to six figures by working smarter not harder, and I want to share what I’ve learned along the way, with you.

When I started 5 years ago, my first goal was simple: make a little extra money to buy more yarn and support my hobby or yarn hoarding should I say. But as I researched, I discovered that many crochet designers earn full-time incomes—and some even exceed that—just by designing and selling patterns.

There is no guide specifically that I could find, for starting a crochet designer business out there, so I decided to create one myself. This guide is what I wish I’d had when I was starting out. When the foundation is strong, the building is strong.

It’s important to remember that any business, crochet included, takes effort. If you’re willing to put in the work upfront, you can build a business that not only makes money as you sleep but also lets you wake up to doing what you love. As you all know, that is very important to me.

One of my favorite quotes by Simon Sinek is:
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”

QUOTE SIMON SINEK

WATCH THE YOUTUBE VIDEO HERE

So lets start right at the beginning. What exactly do I mean by a crochet designer business?

A crochet designer creates original crochet patterns, then writes up the instructions on how others can replicate their project. The income comes from patterns sold to other makers/ crocheters, mostly online.

Now lets talk about What You Think You Need (But Actually Don’t) to Start a Crochet Design Business. 

  1. You don’t To Be an Advanced Crocheter

    You don’t need to be an expert to start designing. Beginners and intermediate crocheters can create patterns too. All you need is to want to create your own patterns.

  2. You don’t need Super Tech Skills

    You don’t need to be a tech wizard. I have average or lower than average tech skills, but with the internet, it’s easy to learn just about anything you set your mind to.

  3. You don’t need A Large Pattern Library Before Launch

    You don’t need to wait until you have 10 patterns ready to launch your business. I started my business with just one pattern, and that’s exactly what I recommend.

  4. You don’t need To Wait to Be “Good Enough”

    Waiting is just a way of procrastination. Every designer begins somewhere and you can only improve with practice and over time.

  5. You don’t need 24 Hours a Day to Run a Design Business

    Most designers start this as a side hustle, setting aside a few focused hours each week to design, write, and market their patterns.

All our minds, mine included, tend to give us excuses why we can’t follow our dreams. I am here to tell you that you can. Don’t let anybody including yourself stop you.

When Do You Know You’re Ready to Start Your Crochet Design Business?

  • To put it simply, if you’ve been secretly itching to design a pattern and sell it, this article is your sign to start today!
  • If you’ve been mentally designing patterns but feel nervous about writing them down and selling them because you’re “not good enough,” here’s the truth: you’ll only get better by doing it, not by thinking!
  • If you’re already crocheting your own unique designs but keep postponing writing the patterns and sharing them, then it’s time to stop hesitating. Instead of creating more unwritten masterpieces, take the leap and turn the ideas in your head into written patterns.
  • If you already sell crochet items but are looking to earn more. Writing patterns is the perfect most scalable way to earn money from crochet!

Now if you are ready, I’m going to get into the meat and potatoes of this article!

Here are the steps I would follow, if I was just starting my designer business. I have broken them down into 10 steps in the order in which I would follow them.

My challenge to you today is to not get overwhelmed. Just check off one thing on the list at a time and before you know it you will have done everything!

Be sure to grab your free checklist all the steps now from the description box or comment checklist so I can send it to you, so you can follow along with this article.

Step 1: Do Your Market Research

Before anyone starts a business, they do some market research. Starting a crochet designer business should not be an exception. We want to take a look around and see whats happening in our space. Market research helps us understand what people actually want, so we can create patterns that will sell. Here’s how to approach it:

  • Study the Competition:

    Research established crochet designers. What kinds of patterns do they sell? What price points are common? Which social media do they use?

  • Seek Feedback:

    Join crochet communities on Facebook, Reddit, or Instagram. Ask potential customers about their favorite pattern features, colors, what they struggle to find, or what they wish designers offered. I want to add here that you should always follow and respect the community rules and give more than you take.

  • Analyze Trends:

Check social media platforms like Instagram and Pinterest, as well as marketplaces like Etsy and Ravelry, to see what types of crochet patterns are trending. Look for recurring themes, styles, and color palettes.

Remember that our goal is not to copy anybody, it is the opposite, we want to be our own unique self.

Action step:

Conduct your market research today. Do not stretch this out. I have a tendency to waste days and months on tasks that should be finished in a couple hours. Grab a pen and paper. Set a timer for a couple hours and finish this today!

Step 2: Find out what you are selling, to whom you are selling to, and why somebody should pick your pattern, over all the other patterns available.

Before we start selling, we need to know what kind of patterns we are selling.. we also need to know who we are selling to. We need to figure out how to make our patterns stand out.

We cannot sell everything to everyone. That is a recipe for disaster.

Trying to sell everything to everyone just spreads us too thin and makes everything harder. There is too much competition in todays crochet world. We might be tempted to start lowering our prices just to get sales, and we do not want this at all.

We can avoid the overwhelm, and the under pricing trap, by finding our niche, finding our target audience, and defining our unique selling proposition (USP). These three steps will help us focus on what we do best, connect with the right people, and stand out in a crowded market.

1.      Pick your Niche

So, What Are You Going to Sell?

To grow quickly and effectively, it’s important to focus on one type of pattern, establish yourself as an expert in that niche, and expand gradually. A focused approach not only makes it easier for people to find you, but also helps build trust and loyalty. People are naturally drawn to specialists who excel in a specific area—they know what to expect and are confident in the quality of your work.

Think about bakers. A general baker might offer a variety of baked goods—bread, cookies, cakes, and pastries. But when you’re need a stunning wedding cake, you’re more likely to choose a baker who specializes in wedding cakes. Why? Because their focus and expertise give you confidence that they’ll deliver something extraordinary, tailored to your needs. Specialists stand out because they’re known for doing one thing exceptionally well.

So Ask yourself:

What excites you the most? Do you enjoy designing garments, cozy home décor, or stylish accessories? Are you drawn to modern, fashion-forward designs, or do you prefer creating timeless classics? Your niche should align with your skills, passions, and your audience.

Trying to appeal to everyone usually doesn’t work. Without focus, it’s harder to connect with a specific group of people, and your patterns can end up feeling generic and forgettable. You’ll also have to compete with experts who are already well-known in their niche, which can make it harder for people to pick your pattern.

Action step:

Pick your niche

Start by reflecting on these questions:

  1. What are your skills?

    What do you already excel at, and what are your strengths in crochet?

  2. What do you enjoy crocheting? Which projects excite you and keep you motivated?

  3. What problems do your patterns solve? Do they help makers create size-inclusive garments, quick and easy gifts, or trendy home décor?

We want to Offer Patterns that People Want

It’s not just about what you love but also about what your audience is searching for. Research what’s popular in the market and where the gaps exist. People won’t buy patterns they don’t want or need, so understanding their needs is the key to making sales.

To All Who Fear Niching Down

Choosing a niche doesn’t mean putting yourself in a box—it’s a way to focus your energy so you can grow faster. Think of it as planting roots: once you’re established in one area, you can branch out, and explore other styles or categories.

2.      Define Your Target Audience

When you know exactly who you’re designing for—their preferences, struggles, and desires—you can create patterns that feel like they were made just for them. This helps you in creating patterns. This also helps in speaking to your audience in a way that makes them feel like you’re the perfect designer for them.

🎯Here’s how to define them:

  1. Analyze Your Current Customers:

    If you already have customers, take a closer look at them. What do they have in common? What patterns do they buy most? Their feedback and preferences can guide your future designs and help you identify trends in your audience.

  2. Define Your Ideal Customer:

    Ask what motivates their purchases—for example are they drawn to trendy, sustainable, or beginner-friendly designs?

  3. Create Customer Personas:

    Develop profiles based on lifestyle, challenges, and goals. This helps tailor your patterns to their specific needs. Define exactly who you’re designing for—their style, preferences, and everything else. The more detailed, the better.

  4. Ask the Right Questions:

    • What purpose does your pattern serve?

    • Who is the end user?

    • What problem does it solve?

    • Why would someone choose your pattern over others?

Action Step:

Use social media polls, surveys, or direct conversations to gather insights. Ask followers what they love to crochet, what challenges they face, and what they want to see next. Their answers can give you valuable ideas and help you refine your target audience further.

Once you know who you’re designing for, everything else becomes easier. When you focus on the right people, your designs stand out naturally and get more sales.

  1. Establish Your Unique Selling Proposition (USP)

Your Unique Selling Proposition (USP) is what sets your brand apart, giving customers a clear reason to choose your patterns over others.

A strong USP isn’t just about being different—it’s about being memorable and offering unique value. Your USP highlights what makes your brand special.

For example, HelloFresh integrates their USP, HOMEMADE MADE EASY, across all platforms to reinforce their identity. Their website and app highlight convenience, freshness, and variety with bold messaging and trust signals like customer reviews. On social media, they showcase quick, easy meal prep and user-generated content to make their promise relatable. Their emails and ads emphasize saving time and enjoying fresh meals conveniently at home, making sure their USP resonates everywhere to attract their audience.

To discover yours, reflect on your strengths, passions, and what your audience values most. Do your designs fill a gap in the market? Do they stand out for their simplicity, inclusivity, or innovation?

Research your competition and identify what only you can offer, whether it’s your unique style, approachable instructions, or the way you connect with your customers. Your USP should be incorporated everywhere in your brand so that you can attract your loyal customers.

Action Step:

Write a one-sentence USP that highlights your unique value.

Step 3: Create a Business Plan

Creating a business plan for the first time might sound intimidating, but it actually can be very exciting once we start. Think of it as a flexible roadmap guiding you toward your goals. It’s hard to reach a destination if you don’t know where you’re going, and the same thing is true for your crochet design business. Your business plan will help you clarify your vision, set goals, and outline steps and strategies to achieve success.

Here’s what to include:

1.      Your Why

Your “why” is the driving force behind your crochet business—it’s the reason you’re starting and what keeps you going even during the not so great times. It’s more than just a goal; it’s the deeper purpose that inspires you to push through challenges, and keep on growing.

Reflect on these questions:

  • What excites you about designing crochet patterns?
  • What impact do you want your business to have on others and in the world?
  • How does owning this business align with your personal values?
  • What does your crochet business mean to you?

Action step: Write a clear, concise statement of why you’re starting your business.

2. Cast a Vision for Your Business

A vision gives your business purpose and direction. Imagine:

  • Your life In 1 Year: How many patterns will you have published? What does your business look like?
  • Daily Life: What does your day as a designer look like? What do your work hours look like?

Write a paragraph describing your ideal business in the short and long term.

3. Set Clear, Achievable Goals

Just a vision is not enough to get results. We need a way to take action to achieve it. Set measurable goals to track your progress. For example:

  • Publish 1 pattern each month, in the next 3 months.
  • Grow instagram by 50 followers in 30 days.

Break each goal into actionable steps and assign deadlines to keep yourself accountable.

4. Develop a Marketing and Selling Strategy

Your marketing and selling strategy should outline exactly how you’ll do these 3 main things:

  1. Attract your audience
  2. Engage and nurture your audience
  3. Convert your audience into customers.
Pick your
  1. Platforms: Decide which social media channels to focus on (e.g., Instagram, Pinterest, YouTube). Pick a platform you enjoy using. We will discuss this more later.
  2. Content Strategy: Plan what type of content you’ll share, such as:
    • Tutorials and tips.
    • Sneak peeks of upcoming patterns.
    • Behind-the-scenes looks.

Pro tip: You should start easy. Marketing evolves, and as you learn more about your audience, you can refine your strategies and add more.

5. Stay Organized

Running a business requires juggling multiple tasks, so staying organized from day 1 is important.

  • You can use a fancy tool like Trello, Notion, Asana or Airtable or a simple planner to track your deadlines that you have set for yourself. I use word and google docs and sheets. I also use airtable. Do not waste time on deciding, just pick what you know for now.
  • Create folders for your patterns, marketing materials, and business documents to keep everything organised digitally.

6. Monitor and Adapt Your Plan

Set aside specific time each week to review your goals and adjust as needed. Your business plan isn’t set in stone. As your business grows, revisit and update your plan to reflect new goals, strategies, based on what you learn.

Action step:

Create your business plan.

Step 4: Create a Very Basic Brand

Your brand is more than just your logo or business name—it’s your story that you tell through your designs, the way you present yourself online, and the experience you offer your customers.

Branding can be this big rabbit hole that you can go down for months. Or you could just finish it in a day and move on to actually starting your business. The thing is, when we are starting, branding doesn’t matter as much as we think. It takes a while to get customers, and we can always improve our branding along the way. We should not spend months on creating a brand. So I’m just going to tell you the absolute basic things you need to do.

1. Create a Business name and Logo

  • Pick a name that suits you and your business. You can change your name later on, but it will need some effort on your part, so try and picture your brand name working for you long term, before you pick it.
  • To design the logo, we will simply use canva or any similar software. There is no need to hire anyone just yet, in my opinion.  
  • Keep the logo clean and easy to read across platforms.

2. Pick Brand Colors

  • Select 3- 4 colors that represent your style and your brand. Apply these colors to your logo, website, social media graphics, and pattern templates.

3. Choose a Font

  • Select two or three fonts for your branding.
  • Use these fonts consistently across all your marketing materials.
  • They should be easy to read fonts.

4. Develop a Consistent Aesthetic

  • Decide on a general aesthetic for your designs and visuals. Is it minimalist, playful, vintage, or boho?
  • Write down a few words that describe your style.

5. Be Consistent

The most important part of branding is consistency. Use the same name, colors, fonts, and style everywhere—your patterns, social media, and any communications. This helps your audience recognize and remember your brand.

Action step:

Create your brand.

Final Tip

You can always better and expand your brand later as your business grows. For now, focus on creating a cohesive look and feel, that reflects your personality and style. A simple, basic brand is enough to get started and make a professional impression!

Step 5: Get Ready Legally

Before we can start selling, we need to get the legal stuff out of the way. We need to make sure our business operates professionally and complies with legal regulations.

Please note, I’m not a lawyer or an accountant, so I cannot give you advice about the legal or financial aspects of your business. What I’m sharing here is general information to help you get started. The legal requirements can vary depending on where you live, so it’s important to do your own research, and consult with professionals, while setting up your business.

1.      Choose a Business Structure

What type of business do you want to be? Select the structure that best fits your business goals and needs, like sole proprietorship or LLC. You can google this or ask an expert for more details.

Once you have decided next you will:

2.      Register Your Business Name

3.      Apply for a Tax ID

4.      Obtain Any Necessary Permits and Licenses like business license and sales tax permit

5.      Set Up Business Banking

6.      You will also need to track your business Income and Expenses

7.      Consider registering for a trademark to protect your brand identity, if you desire.

Here are some quick tips to help you get started:

  • The best way to get more legal information is to call the appropriate offices of the department of revenue of your state and simply ask. They will point you in the right direction.
  • You can visit US Small Business Admistration. Visit https://www.sba.gov/ for information online.
  • Create a separate bank account for your business. You can easily track your business income and expenses with it. Keep personal and business finances separate to make things easier.
  • The reason you should start with it from day one is this will help you stay organized from the beginning. When your business grows, you will not have a mess on your hands in regard to bookkeeping.
  • You can also use a free bookkeeping app that will pull all the transitions from your bank account. All you have to do is print out the report to give to your tax professional, or it will help make your life easier, when you file your taxes yourself.
  • If you would prefer, consult a legal or financial professional to determine what works best for your business.

Action step:

This is a step that may seem a little scary, but remember your why, take a deep breath and get this done so that you can focus on designing!

Step 6: Build your online presence

Before you even start writing your first pattern, I recommend setting up your social media profiles. This allows you to start sharing your design journey as you create your pattern, building excitement and attracting followers who are interested in your work. By the time your pattern is ready to launch, you’ll already have an audience, even if it is small, eager and ready to buy!

Focus on setting up two main things first:

  1. Social Media Platforms: These are your marketing hubs, where you’ll connect with your audience, share your designs, and build your brand.
  2. Online Shops: These are your sales platforms, where customers can easily find and purchase your patterns.

By having both in place, you’re setting yourself up to successfully promote and sell your very first pattern!

1: Choose Social Media Platforms

Find out where your customers hang out and pick your platforms accordingly. Make sure you also enjoy the platform. Start small with just 1 platform first, and you can add more platforms along the way as you master them. Do not try to do everything at once, it can be very overwhelming and slow down growth everywhere.

  • Instagram: Ideal for pictures and short videos. Use hashtags to grow faster.
  • Facebook: Create a business page or group to connect with your audience and share updates.
  • TikTok: Great for reaching a younger audience through short, engaging videos of your design process or finished products. I’m not sure if and how long it will stay, so look into this first.
  • Pinterest: Perfect for driving traffic to your shop or website by sharing pins of your patterns.
  • YouTube and Blog: If you like creating long form videos and articles. It is slower to grow compared to social media, but gives you evergreen traffic.

2: Optimize Your Social Media Profiles

  • Profile Picture: Use your logo or a high-quality photo of you smiling and looking approachable. You can also make it a picture of a pattern or anything else if you have a faceless brand. Just have consistent pictures everywhere so people can recognise your brand.
  • Bio: Write a clear and engaging description of who you are and what you offer. Include a link to your shop or website.

3: Setting Up Your Online Shops

When I first started selling patterns, I was super confused about everything. I spent a lot of time trying to figure out the “best” platform to sell. I just want to save you this time and give you a list of popular places to sell your patterns. Each option has its own benefits and challenges, so here’s a quick breakdown to help you decide:

1. Etsy

Why Start Here:

  • Etsy is beginner-friendly with a large, built-in audience for handmade goods and patterns.
  • The platform is easy to set up, and creating a listing is straightforward compared to other options.

Pros:

  • Access to a marketplace filled with potential customers, even if you don’t have a big following yet.
  • Tools and analytics to help you track sales and improve your listings.

Cons:

  • Highly competitive, so standing out may require effort and time.
  • Fees for listings, transactions, and payments. However, these fees are okay in my opinion, considering the exposure and sales opportunities that Etsy provides.

2. Ravelry

Why Choose It:

  • Ravelry is well-known among crocheters and knitters and is specifically designed for selling patterns.

Pros:

  • A niche audience of makers actively seeking patterns.
  • A trusted platform in the crochet and knitting community.
  • Lots of groups.

Cons:

  • You’ll need to drive your own traffic to your Ravelry shop, as it doesn’t have the same marketplace-style exposure as Etsy. Ravelry works well if you already have an audience or plan to promote your shop through other channels like social media or email marketing.

3. Your Own Website

Why Choose It:

  • Full control over your branding, pricing, and customer interactions.
  • No marketplace competition—your shop is all about you.

Cons for Beginners:

  • Requires technical skills to set up and maintain.
  • Initial costs for hosting, domain registration, and platform fees (e.g., Shopify, Squarespace, or WordPress).
  • You’ll need to drive your own traffic, which can be challenging without an established audience.

4. Ko-fi or Gumroad

Why Choose These:

  • Simple platforms for selling patterns directly without managing a full e-commerce shop.
  • Lower costs and less technical work compared to setting up your own website.

Action step:

Set up one social media platform and one shop.

Step 7: Write Your First Pattern

Now we are finally ready to write our pattern after getting all the other stuff out of the way yay!

Pattern writing as you know, is the backbone of any successful crochet designer business. A well-written pattern makes sure that makers can easily follow your instructions, creating a positive and enjoyable experience that keeps them coming back for more.

Here’s my best advice for new pattern writers: keep it simple. Your first few patterns don’t need to be overly elaborate or complex—they just need to be completed. Starting small builds your confidence, and lays the groundwork for more intricate designs in the future.

If you dive into a complex pattern right away, it’s easy to feel overwhelmed and writing the pattern may take months. You may even quit. Instead, focus on creating simple, straightforward patterns first. Over time, as your skills grow, you can gradually add more complexity.

I won’t go into the nitty-gritty details today as this is already a long article, but if you want my help with writing your first pattern, I’ve got you covered:

  • I’ll be releasing a free YouTube video and article soon on how to write your first pattern. Be sure to subscribe so you don’t miss it!
  • Some of you have told me that you have been writing your first pattern for months. I want to help you get your pattern done as quickly and efficiently as possible. I have another option for you. Check out my Write Your First Crochet Pattern in a Week course, where I’ll guide you step by step through the process.

Writing your first pattern is a huge milestone. Keep it simple, focus on making progress, and take it one step at a time.

Action step:

Write your first crochet pattern.

Step 8: Set Your Price

When I first started, I struggled with pricing my patterns. I set my prices too low because I didn’t feel confident about what my work was worth.

A seasoned designer kindly reached out to me on Etsy and encouraged me to raise my prices, explaining that my work had more value than I realized. That advice changed how I viewed my patterns and my business, and I’m grateful for it. Today, I want to pass on some tips to help you avoid the same mistakes as me.

Your pricing should reflect the value of your work, cover your costs, and align with market expectations, all while appealing to your target audience. Pricing too low undervalues your work, while pricing too high without justification, as a new seller, may deter buyers. Finding the sweet spot is important to building a sustainable and profitable business.

So how do you price?

1. Research the Market

Understanding market trends and competitor pricing will give you a good starting point.

2. Cover Your Costs

Factor in fees from Etsy, Ravelry, or other platforms like paypal when setting your final price.

3. Be Confident in Your Pricing

Many new designers feel hesitant about charging for their work, but remember:

  • You’re saving your customers time, effort, and the frustration of figuring things out on their own, with your patterns .
  • Appropriately pricing your patterns helps establish your business as professional and trustworthy.

Imagine shopping for skincare. If you see a moisturizer priced at $5 while similar products are $30, wouldn’t you question its quality? You might think it’s bad quality or ineffective. The same applies to your crochet designs—when prices are too low, people may assume they’re not well-made or valuable.

Pricing is a learning process, and as your confidence grows, so can your prices. Remember that your work has value—don’t be afraid to own it!

Action step:

Research prices and add an appropriate price to your pattern. Remember that pricing has nothing to do with you as a person.

Step 9: Launch Your Pattern

It’s so important to launch a high-quality pattern, even if it’s simple. A poorly made pattern can reflect badly on you as a designer and may lead to negative reviews from customers. Take your time to make sure it’s well-written, and easy to follow—it’s always better to launch something simple but professional.

Launching your first pattern might feel like a big step, but it doesn’t have to be. The truth is, it’s often pretty easy if well planned. Once you get past this first launch, you’ll realize it gets easier with each launch, more faster, and even routine over time!

I often came up with silly reasons why I am not ready to launch even today. Like my pictures are not good. When you start, it is more important to launch than to wait. I suggest stop coming up with reasons why you are not ready to launch and just do it.

Once you have your pattern ready to go there is no reason to wait. Do not wait till you have 10 patterns. Do not wait for a larger audience. You will get to 10 patterns faster and get better at it, if you start launching 1 by 1, as compared to waiting and stressing. Your audience will grow as you launch patterns and so will your sales. No time is more perfect than now to launch.

I have a 3 step framework for launching any new pattern, which I will share in short with you today. I will create a full video for this later on my YouTube channel and article also.

In the prelaunch phase, you’ll build anticipation and get everything ready. Start by planning your launch date and outlining promotional activities. Prepare your pattern listing with a compelling description, materials, photos, and final formatting. Begin promoting your pattern early with sneak peeks, behind-the-scenes posts, and countdowns to engage your audience and build excitement.

On launch day, bring the energy! Announce your pattern everywhere—social media, newsletters, blogs, and any platform where your audience hangs out. Tell everyone and their mom that you have released a new pattern! Be active and responsive in the comments, answering questions and celebrating with your followers. The more you engage, the more excitement you’ll generate.

After the launch, shift your focus to the post-launch phase. Respond to feedback from customers, troubleshoot any issues, and provide excellent customer service to ensure a positive experience. Analyze your launch to see what worked well and where you can improve for next time. And don’t forget to celebrate your success—launching a pattern is a big accomplishment!

Launching isn’t just about making sales—it’s about establishing your presence as a designer, connecting with your audience, and learning with every experience. Take it one step at a time, focus on progress, and enjoy the journey!

Action step: Launch your first pattern. If you want my help step by step, I have a very easy launch course for your first pattern and I will link it below.

Congrats—you’ve officially laid the foundation for your crochet design business!

Step 10: Start Thinking About What’s Next

Now that we’ve covered the basics, let me give you a sneak peek at what’s next.

First, don’t stress about tackling everything at once. Building a business is a journey that takes months (and even years).

Start by designing, writing, and launching more patterns. Set small, achievable goals for your new releases and use feedback from your customers to improve. Focus on growing your audience—share consistently on social media, engage with followers, and start an email list or website to connect with your customers.

As you grow, challenge yourself to improve your skills. Try new techniques, invest in learning opportunities, and keep pushing your creativity. Marketing is also important—learnt to reach more people and increase your sales. Think about diversifying your income too!

Finally, set some long-term goals.

Now that you know all the steps, I want to talk about The Biggest Challenge we face as designers

The biggest thing standing between you and your dream crochet design business? It’s not your skills, knowledge, or even time—it’s the belief that you can’t do it.

We all have those moments where we think, “I’m not good enough,” “I don’t know enough yet,” “What if I fail?” or “This feels too hard.” These doubts aren’t just thoughts—they’re walls we build around our potential.

But here’s the truth: those walls? They’re not real. They’re stories we tell ourselves, and it’s time to rewrite them. You are good enough. You do have what it takes. And you can do this.

If you’ve been waiting for a sign, this is it. You are more than capable and so ready to take that first step toward your dreams. If I can do it, so can you. Trust yourself, take the leap, and start building the business you’ve been dreaming about.

The only limit is the one you place on yourself—and today is the day to break through it.

I hope this article and the checklist inspire you to start your crochet designer business. I’ve included everything I could think of to help you get started, so don’t wait any longer—you have everything you need to take action today! Just small steps now will lead to big shifts in the future.

If you’re looking for more personalized support, I’ve got something special for you. Check out the Crochet Designer Business Starter Kit, available at a special discounted price. It’s designed to help you set up your business quickly and with confidence.

If you found this blog helpful, don’t forget to bookmark it and check back for more tips and resources. And be sure to grab your free checklist to kickstart your crochet design business—just scroll UP to find the link!

Thank you for reading, and best of luck as you start your exciting new journey. You’ve got this! See you in the next post! 

Feel free to email me at aki@letsallcrochet.com, DM me on instagram if you have any questions!

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Hi, I’m Aki! I love designing patterns and love teaching. I use lots of stitches and colors and try to simplify everything because all patterns become easy once simplified. I mostly create womens garments in all sizes. I hope you enjoy!